Firm co-founder Robert Simon is back in Advocate magazine’s Legal Technology column with “The Age of Universal Intelligence,” his annual look at where legal technology is headed. This year’s thesis is simple. Raw AI intelligence is about to become as common as electricity, and the lasting advantage will belong to the lawyers whose wisdom and workflows train it. Bob walks through how the firm already runs AI from intake to resolution, why a firm’s workflows are its intellectual property, and why solo and small firms enter this era with a real edge over private equity roll-ups.
The piece closes with three predictions for the year ahead and Bob’s long-term vision of licensing a lifetime of trial wisdom to the next generation of lawyers. Advocate will also run the article in Plaintiff, its Northern California sister publication. More of the firm’s thinking on trial practice lives in our personal injury resources, and anyone with a potential case can request a free case evaluation. Read the full article on advocatemagazine.com through the link below.
- Author: Robert Simon, The Simon Law Group
- Topic: AI agents, law firm workflows, and the coming age of universal intelligence
- Publication: Advocate magazine, August 2026 issue (read it on advocatemagazine.com)
Republished with permission of Advocate magazine, August 2026 issue. Download the article as a PDF.
